App re-design
Cathay Pacific
How to offer a personalized in-flight entertainment feature to enhance user acquisition
Services
Interface Design
Interaction Design
User Experience Design
Design System
Deliverables
App
Industry
Flight and entertainment
My role
UI design
UX design
Graphic design
Tools
Figma
Duration
1 - 24 Oct 2023
Team involved
Main Tasks & challenges
Allowing users to focus on what matters most: their inflight entertainment choices.
Comfortable UX
The direct copy-paste of website content, resulting in extended loading times and an unresponsive, non-mobile-friendly interface
Personalisation
The absence of content tailored to individual preferences and a failure to remember past user activities for predicting and recommending content.
Elegant
Elevating Cathay Pacific's brand image through a seamless, elegant user interface, solving the problem with simplicity
A Netflix like in-flight experience
Popularity Indicators
Using wordings like "Top" , "New", or "Trending" can bring significantly impact !
Boost users' confidence in their choices, to believe that they are making a smart decision. They are more likely to be satisfied with their overall experience, which reflects positively on the business.
Providing seasonal content
Engaging with users and meeting their holiday-related entertainment.
Personalization through remembering and anticipating.
Engaging with users and meeting their holiday-related entertainment.
Connect to Bluetooth and play the list on INF screen
Engaging with users and meeting their holiday-related entertainment.
If there was a sequel …
Things I would do differently
Consistency and Clean Design:Priority was to uphold a consistent and clean design throughout the entire page.
What next, and why
Reconsider the notion that solely revamping the in-flight entertainment page will significantly increase user acquisition.
Redesign the notification system for immediate updates.
Perform usability testing with real users to enhance the flight travel experience.
