App design
Services
Interface Design
Interaction Design
User Experience Design
Design System
Deliverables
IOS App
Industry
Health and Fitness
My role
UI design
UX design
Graphic design
tooL
Figma
Duration
10 - 24 Sep 2023
recognitions
Team involved
Problem Statement
The project aims to create a meal planning and recipe app that helps users sustain long-term healthy eating habits beyond their initial goals by incorporating
A user-friendly meal planning feature,
Intuitive recipe management, and
A diverse community supporting various eating styles
Target Audience
Individuals and groups interested in maintaining or improving their long-term healthy eating habits.
People who have specific dietary goals or preferences
Anyone seeking a convenient and supportive platform for meal planning and recipe management to promote a healthier lifestyle.
"How Might We"
1
How might we make it effortless for users to add meals to their plans, fostering long-term healthy eating habits even after reaching their initial goals?
2
How might we enhance the app's user experience by creating an intuitive and seamless way to view and save recipes?
3
How might we build a thriving community of users who follow various eating styles such as Keto, fasting, and vegan, to encourage sustained healthy eating practices and mutual support?
Seriously, one more app in the surplus market
I dug deep. I analysed the competition, the market, to find areas for growth and improvement. As it turned out, it was room for a new app to fill in the gap
😈
Threats
Personalised recipe recommendations
Detailed nutrition tracking, goal setting
Shopping / grocery lists
Detailed food data tracking report
variety of food choice
🤔
Opportunities
Separation of recipe discovery and meal planning.
Lack of social features.Isolated experience.
Quality control and curation
User-generated recipes, community engagement.
Balance user-generated content with quality control.
With this came a real challenge
The cognitive effort required for users to interact with a product, which can affect their emotional experience and overall usability. Stacking content was a really effective way of containing lots of functionality, however animation emerged as a really important method of providing the visitor with a sense of direction.
But, this is not enough
Challenges in building a community for users to keep their loyalty to the app
This is not a significant reason would make them keep coming back
I could not seek help and by looking at other's journey to keep a healthy eating habits
I would like to share my stories and inspire others with similar struggles and I will feel be fun!
2nd trial in making the discover page engaging and interactive
This is still not good enough for reason would make them keep coming back
Interested in participating in a specific community to receive updates on food-related recipes and success stories from that region.
It would be fantastic to follow others' meal plans from day 1 to day 21 in a circular manner, making minor adjustments to align with my own journey.
This is good enough for reason would make them keep coming back
Interested in participating in a specific community to receive updates on food-related recipes and success stories from that region.
It would be fantastic to follow others' meal plans from day 1 to day 21 in a circular manner, making minor adjustments to align with my own journey.
Result
Feeding back information
Delivering new, tailored content regularly is vital to keep users bound to NutriPlan+. NutriPlan+ takes all the user-input information and feeds back tailored content – articles, quizzes, and alerts – based on what they are going through. Research showed us these types of content are responsible for a large portion of the conversion of users, keeping curiosity and learning up to date.
Consistent. With a Design System
Always space for further improvement
Utilising gamification, it will require a consistent and uniques graphic. Build your nutrition land based on user's log in food, exercise.
User feedback is driving the need for new features and improvements to enhance the app's functionality, including better reminders, and motivational tools, as well as more diverse recipe suggestions.
Focus is shifting towards creating a personalized experience by collecting data from different user groups, tailoring the app to individual needs, and providing progress tracking, all while maintaining a modern, engaging, and user-friendly layout.
